Marketing techniques aim to disguise dangerous drugs

By: Adriana Rodriguez/Staff Writer Nexium’s “The Purple Pill” and Nasonex’s Antonio Banderas’ bee – some prescription drugs have succeeded at separating themselves from the competition and the pharmaceutical industry has turned into a business that’s seemingly more about making money than making people better. With their new exhibit and the whole country abuzz with talk of health care, the Wolfsonian-FIU invited Scott Piegrossi and Neil Flanzraich on March 26 for “A Prescription for Good Branding” on a discussion on the process of branding pharmaceutical drugs from naming to marketing, how it affects competition with generic drugs and the societal implications. The lecture delved into the history of the pharmaceutical industry and how top-selling drugs got…

New York Times writer discusses environmental journalism

Reporter John Broder of The New York Times came to the Biscayne Bay Campus on April 6 to give a lecture entitled “The Big Chill in Washington: Prospects for Climate Change and Energy Legislation,” sponsored by the Biscayne Bay Campus Student Government Council.

Green fund proposal to be voted on by students

The Student Government Council at Modesto Maidique Campus senate passed a resolution to support the Student Green Energy Fund.

The origins of the fund start with former University President Modesto Maidique. The fund will enact a “green fee” upon students that, if passed, will raise the cost per credit hour by up to $1.

Clinic gives at-risk children chance to further education

The Education Advocacy Clinic is one of six clinical programs offered at the College of Law and has been under the direction of Professor Laverne Pinkney since 2008.

Health fee increase to add staff, programs

With the tentative proposal to increase the Student Health Fee at the University, students at Modesto Maidique Campus and Biscayne Bay Campus shared their separate concerns, but disagree on the final decision.